When I get the time, I pull up the StumbleUpon App on my iPhone and stumble my way through to some good articles. I came across something today that totally blew my mind. It was such a great approach from a marketing standpoint for this Brand and I wanted to share it here. This is something we can all learn from and apply to our blogs and online businesses. If you want to quickly grow your online business you really need to learn this marketing tactic.
Image Courtesy of StumbleUpon/Pinterest Screenshot
If you haven’t heard of Pinterest yet you might want to get out from underneath that rock your nestled under. All jokes aside, Pinterest is a huge Brand and social network that is thriving. Pinterest has really taken advantage of captivating users with visuals that lead them to great content. As a blogger, I find a ton of useful things on Pinterest such as infographics. People creating these stunning visuals drive traffic to their site by creating visually appealing graphics that get your attention.
If you haven’t noticed yet marketing is becoming more and more visual especially in the online world. Picture and video is more important than ever and everyone is using it to their benefit. There has even been extensive split testing from brands all over optimizing their ads with the best images that lead to more conversions. This is something that has been around for a while and is not going to go away, and will most likely continue to grow. We like visuals.
So now that we have a better understanding of what Pinterest is, lets talk about the marketing tactic they used that caught my attention. On StumbleUpon I frequently look for articles related to blogging and online business. While stumbling through articles I came across a sponsored page that caught my eye. It was a lot of graphics all related to Blogging and Writing that led to articles on each topic. Take a look at this screenshot.
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Now I am not exactly sure if this was a Pinterest sponsored page or a pinterest user trying to grow they Pinterest/Blog following. What I do know, is that this was great targeting. This is a classic example of finding your target audience and getting your offer in front of them. They were able to take a very targeted portion of their website and present it to me based on my interests. The possibilities are endless.
Just think of the possibilities with this. There are so many different types of content on Pinterest in every niche it seems. They could create similar sponsored pages among the various niches to grab and pull in a huge amount of users! They could target sports fans, fitness enthusiasts, gardeners, musicians, and so many other niches.
Using a marketing tool like StumbleUpon they could really increase their reach by getting niche related content directly to those people that have a large interest in it. This is huge! If you want to grow your online business don’t let your audience find you, find them! This is the fastest way to grow. It is absolutely necessary that you take this tip and run with it if you really want to grow your online business. This is something that I have started implementing with forum marketing and will do so even more now.