There comes a time when you want to take your online business to the next level. When that time comes you have got to have the right pieces in place. What is the tool to get to that next level? List building.
That’s right. When you build a loyal list of subscribers you create new avenues of traffic and an extremely powerful way to monetize the traffic to your blog. But before you can make all that work, you have to have what I like to call “great optin bait.” This is what you offer to visitors of your website in order for them to sign up to your mailing list.
Unfortunately, the spammers have made our lives much more difficult. People will no longer sign up for a mailing list just to get your updates. Email addresses are much more protected now a days and people won’t offer them out like they used to. This means you have to be a little creative and offer something they want in order to get them to sign up for your mailing list.
When Blog to Media started I knew that a mailing list would be a big part of the success of this website. It would allow me to connect with my audience, drive traffic to my website, and ultimately help me monetize this site through affiliate offers, products, and services. In the beginning I wanted to offer something valuable to my visitors right away. That is why I created the Blogging Tool Kit, The Ultimate Niche Website Building Guide, and the Website Setup Guide. All of which new subscribers to my mailing list receive for signing up.
I think this a good trade for getting someone to sign up for my mailing list. However, I have been doing a lot of analyzing of my blog, my business, and my audience. Although I think my current offer is good optin bait, I wanted to know how I could make it even better. Something that would allow me to increase my subscriber base and create a strong trust level with my subscribers. This is exactly what I plan to do.
It will have to be something very useful, detailed, and awesome. As of right now I have plans to create a completely free video tutorial course for email subscribers. If you are already on my mailing list you will be the first to get access to the course when I launch it. This course should allow me to create something really valuable for the subscribers of my list. This will help me build loyalty and trust.
The even better part is that I am going to document and evaluate the entire process. At the end of changing and launching the new course I will analyze my new subscription rates against the old ones. This will be a nice study that I think a lot of you can learn from as well. Hopefully it will result in a valuable experience all around.
What have you done to increase your optins?