Wouldn’t that be nice? Sounds to easy right. Well, as crazy as it sounds, its true. Lets double your blogs email optin rate in just a matter of minutes.
The goal here is to capture more email subscribers that we can convert into buyers. We all want subscribers but we spend most of our time trying to get traffic to our blog. The sad reality is that we are letting that traffic slip through our net.
We want to limit the amount of people that come to our website and don’t sign up for our mailing list. This is a key part of email marketing success.
When it comes to your optins and your optin form there are a number of small tweaks that can make a big difference.
How To Double Your Optin Rates
Email Optin Form Placement. It starts with placing your email optin forms in convenient places. Simplify the process of joining your mailing list. The easier it is to sign up, the more subscribers you will get. Have a form displayed within blog posts, in the sidebar, and other convenient Locations. Don’t link to your form that is on another page (this drives me crazy!) Why make it so difficult for someone to join your mailing list.
Email optin in Sidebar:
Email Optin After Post
Tell them why they should join your mailing list. Its nice to let your readers know you have a mailing list but why should they join it? If they don’t know why they should join they never will.
Let them know the benefits of subscribing. Are you giving them an amazing free report? Tell them that! Do you send awesome tips for signing up? Let them know that! Give them a reason to subscribe to your mailing list.
Provide comfort to those that will potentially join your mailing list. Add some text to your email optin form that lets them know you don’t spam your subscribers.
- We never spam your inbox
- Your information will be kept private
- We respect your privacy
To really magnify this add badges. Almost like guarantee badges that let them know that you respect their privacy.
Track you best performing optin forms and placements. If you have a certain form or a specific page that is producing a ton of email subscribers find out why. Investigate why that specific form or location is producing so many subscribers. Take what you learn and apply it elsewhere on your blog.
Most email management tools allow you to do this such as Aweber. In Aweber you can navigate to your sign up forms to view your statistics such as type, displays, submissions, conversion rate. These statistics can give you a lot of valuable information for improving your email optin conversion rate.
Use Social Proof. Have a lot of subscribers already? Yes, Awesome! Tell potential subscribers that.
Join 2000+ marketers just like you who get daily tips from our blog.
Show Testimonials. Do you have an appealing story from one of your subscribers on how your emails have helped them? If so, consider putting this as a testimonial for joining your list.
Use a call to action. Tell readers to sign up. Don’t just tell people why they should sign up, give them the nudge and tell them to sign up.
Provide a better incentive. If you aren’t getting many subscribers but have a decent amount of traffic, your email offer incentive probably needs improved. Is the free gift you are giving to subscribers for signing up targeted to your traffic? Is it valuable enough for them to give you their email address?
Consider upgrading your email subscriber incentive by making it more targeted or more valuable.
These are a few tweaks you can implement on your blog today to double your blogs email optin rates.