A social media call to action is an integral and often overlooked element of an effective social media strategy. Social media gets prospects, customers and the public primed to want to find out more about your offering or to engage with you further, but you must lead them to the next step in your sales or other conversion process.
Regardless of the platform—blog, Facebook, Twitter, etc.—posts will receive better success rates if they contain calls to action, compared to ones without them. So, all the more reason to use them!
I wanted to share this post because it is something I really need to implement into my social media marketing and marketing in general and I think others could benefit from it too. It just happened to be the first of the great 26 tips put together by Social Media Examiner. I will often share my content but without a call to action. I really need to start doing this more in my marketing as it really does encourage more engagement.
Mark it down, more calls to action will be here and everywhere I exist online!
Image Courtesy of webtreats / Flickr